WAFF 2024 Global Study: When Business Leaders and Young Changemakers Co-Create, Everyone Wins

Source: WAFF / SAP | Date: November 2025

The We Are Family Foundation's 2024 global study Collaborating Across Generations surveyed business leaders and young social entrepreneurs in multiple countries. Finding: when senior leaders and young changemakers co-create from the start — rather than consulting in sequence — strategies are bolder, more resilient, and more responsive to actual community conditions. SAP's partnership with young tech entrepreneur Mozamel Aman, directing $6.1 trillion in business network commerce toward underrepresented community members, exemplifies the scale possible when business infrastructure meets youth-led direction.

Key fact: WAFF 2024 study confirms intergenerational co-creation produces bolder strategies — not just better optics.

Link: news.sap.com/2025/11/why-smart-companies-betting-big-on-youth-leaders-waff/